More than 1,500 Volunteers Around the Globe Come Together to Serve their Local Communities
Timberland employees love the fall. Not only do we get to wear our favorite Timberland boots, we get to pull them on to make a difference at our annual fall celebration of service called Serv-a-palooza. This year we are celebrating our 17th annual Serv-a-palooza at which employees and guests around the globe come together to serve their communities. The daylong celebration provides Timberland employees worldwide with the opportunity to impact the community, build teamwork and engage stakeholders in Timberland’s ethic of service.
“Even in its 17th year, Serv-a-palooza remains one of our most beloved community service events,” said Atlanta, McIlwraith, senior manager of community engagement for Timberland. “Serv-a-palooza represents an opportunity for us to reconnect with our neighbors and provide them with much needed resources that will support their community growth for years to come. It is our continued hope that our unwavering commitment to service will inspire others to spread the positive impact throughout their own communities around the world.”
Across North America, Europe and Asia, Timberland is hosting Serv-a-palooza projects in more than 50 locations, across 15 international markets with some 12,000 hours of service performed by 1,500+ volunteers in September and October. Some events include:
- Building a library for a local Primary School that has limited resources in Malaysia
- Cleaning up a coastal beach in Taiwan
- Reconstructing a homeless shelter for children in the Dominican Republic
- Planting 1,200 trees in Italy to create an urban park
- Renovating a shelter in the United Kingdom
As part of the Path of Service™ program, which provides full-time employees up to 40 paid volunteer hours per year, Timberland organizes two global service events each year. The annual Spring event, Earth Day, focuses on Timberland’s commitment to serving the environment, while Serv-a-palooza in the Fall, focuses on serving communities in need. During this year’s Earth Day celebration, Timberland employees surpassed a major milestone of having served over one million hours. Serv-a-palooza will gets us underway in serving our next million hours.
At our brand headquarters in Stratham, NH more than 360 employees and guests served more than 2,900 hours at seven community building projects in nearby Lawrence, MA. Service projects included running our signature “Leave Your Footprint” fair at a school serving kids in need. At the fair, students received a new pair of Timberland shoes, chose a book for themselves and one to donate to someone else, and learned about the value of recycling. Other projects included running a job readiness fair and employer expo to support unemployed job seekers in finding work, providing a facilities makeover and a new garden to a homeless shelter and more.
At the end of the service day, Timberland volunteers from different sites convened for a community block party in the common opposite Lawrence City Hall. Mayor Dan Rivera and other community members joined the celebration to thank the volunteers for the service.
Timberland Stratham employee and first time Serv-a-palooza project director Chris Reynolds said: “everything about this Serv-a-palooza was incredible –from partnering with the community, witnessing how engaged and inspired our volunteers were throughout the day, and seeing our impact – the whole experience was rewarding and unforgettable.”