While Earth Day is celebrated in different ways around the world, Timberland employees recognize the day in their own unique way by pulling on their boots to make a difference. This spring, in celebration of Earth Day, approximately 1,800 Timberland employees, business partners, and consumers from around the world will serve close to 13,000 hours at more than 60 community service projects in 20 countries.
From our home base in Stratham, New Hampshire to Zhuhai, China, employees will serve at a variety of projects to enhance green spaces in their local communities. Projects will occur from April 15 – May 30 and global highlights include:
- Stabio, Switzerland: For Earth Day 2015, the Timberland European headquarters team in Stabio, Ticino, will partner with the municipality of Lugano and Lugano Turismo in their efforts to preserve outdoor areas that play important roles in the local cultural landscape.
- Malaysia: On April 15th, 40 employees and 15 guests partnered with the Global Environment Center to collect over 330kg of trash and plant 150 trees to protect the Bamboo River (Sungai Buluh).
- New Hampshire: Timberland headquarters will host six projects throughout the New England Seacoast, focused on creating and developing green spaces and other environmental initiatives.
- New York: Timberland’s North America sales team will join forces with a range of business partners at Coney Island to help revitalize a run-down 70,000 square foot pumping station into usable green farm space.
Last year on Earth Day, we reached a historic milestone when employees served their one millionth hour since the company introduced its Path of Service™ program in 1992. Created to infuse volunteerism into our company culture, the Path of Service™ program provides employees up to 40 paid hours each year to serve in their communities. Every year Timberland organizes two global service events: in spring, we focus its efforts on environmental needs around Earth Day; in fall, we host our annual Serv-a-palooza event, which focuses on community-based needs. 2015 marks Timberland’s 17th annual Earth Day service celebration.
Earth Day is a particularly welcome event for employees in New Hampshire, where harsh winters can take their toll. Earth Day at Timberland’s Stratham headquarters was delayed until May 14th this year to allow the ground more time to thaw. As employee service champion Jill Holt said, “Earth Day is one of my favorite events because it celebrates service and the arrival of spring – two of my favorite things. There’s nothing like getting outside with your team and making such a visible difference through service.”