Question: How can companies scale engagement efforts to maximize the impact to their communities?
There are two key things companies can do: 1) Focus for Impact: Companies often dilute their influence by tackling too much. Instead, they should carefully choose the impact they want to have, and leverage the power of scale by focusing their resources—like money, people and knowledge—to single-mindedly attack problems. 2) Search and Amplify: Often, great things are already happening in pockets within organizations. Creating flexible, digital, social platforms that enable collaboration can accelerate scaling of ideas and innovation. Companies MUST approach social investments with a scale mindset—leveraging their assets to deliver maximum impact and ROI. It’s all about doing more, with less.
Quogue Wildlife Refuge
Companies can scale their engagement efforts to maximize impact by spending time planning and coordinating with the receiving organization prior to the event. QWR never had a grand scale community service project before the 2008 Retail Boot Camp Community Service Event with Timberland. Due to the planning and 300 hours of work, we were incredibly productive. The projects accomplished included widening the trails, shingling the Entrance Booth, Painting the Red Barn, wood chipping & landscaping the Animal Cages and Butterfly Garden. It would have taken the small staff of three people many months to complete that amount of work.
Clean Water Action
5 key strategies: 1 partner with NGOs to select activities that connect employees with local causes, with your customers, and with other NGO supporters; 2 include a fundraising component/option so participating NGOs receive financial resources to advance their mission longer term; 3 include activities in which anyone can participate and where creativity and enthusiasm can amplify measurable results (for most people, “volunteering” includes personal philanthropy); 4 keep it fun, even when hard work is involved – shared fun creates great memories and brings people back for more; 5 thank all participants and recognize outstanding effort and leadership.