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SERVICE

Engaging Communities
Once a modest family business, Timberland has grown into a fairly big company—and we owe a lot of our success to the people and places around the world where we set up shop. That’s why engaging citizens, employees, and consumers through community service has always been a priority for us.

-- Download Timberland Celebrates Serving One Million Hours as PDF --


Timberland Celebrates Serving One Million Hours

Timberland Celebrates Serving One Million Hours

One million hours adds up to a lot of time, namely 41,667 days or 114 years. If you had one million hours, you could build the Hoover Dam 22 times, run the world’s fastest marathon 487,804 times, or read 40.3 million emails. You could also spend that time serving in your community just like Timberland employees worldwide have done over the past 22 years.

Since 1992, Timberland has provided employees with paid time to serve in their communities through the company’s award winning Path of Service™ program. Employees worldwide receive up to 40 paid community service hours each year and serve at a range of company sponsored and individual projects. To help employees use their service hours, Timberland organizes two global service events each year: Earth Day in April and Serv-a-palooza in the Fall. For both events, employees pull on their boots to make a difference in communities where they live and work.

While serving at Timberland’s 16th annual Earth Day events this year in more than 100 locations in over 19 countries, Timberland employees served their one millionth hour. “As an outdoor brand − our logo is a tree, after all − protecting the environment is very important to Timberland. Couple that with our 22-year history of community service, and you can see why the weeks surrounding Earth Day mark the perfect time for us to pull on our boots and make a difference,” said Atlanta McIlwraith, senior manager of Community Engagement for Timberland. “This year is especially exciting as we closed in on our one millionth service hour. We are deeply grateful to the employees and partners who have served with us along the way. We look forward to the next million hours, and the continued positive impact we can have worldwide.”

At Timberland’s Earth Day events worldwide, some 30,000 hours of service were performed by 5,000+ employee and guest volunteers in April and May. Employee volunteers planted trees in the Netherlands and the UK; created gardens, restored trails, and removed invasive species in Switzerland; cleaned the beach, monitored water quality, and harvested saplings in Singapore and Malaysia; cleaned gardens and parks in Hong Kong and the Dominican Republic; and did much more. At Timberland headquarters in Stratham, NH over 300 employees and 50 guests served at seven environmentally focused projects in three different states. Stratham’s Earth Day event was preceded by a party the day before to celebrate the 1,000,000 hours milestone.

“Timberland’s commitment to volunteerism has been a huge inspiration to me personally since joining the brand in 2011,” said Patrik Frisk, coalition president, Outdoor Americas, VF Corporation and president of Timberland. “Timberland’s rich history of sustainability is evident in so many things the brand does, from eco conscious product innovation to sustainable sourcing. But there’s something very powerful about the positive impacts that come about – for employees as well as the community — from hands-on service. One million hours is a milestone to be proud of. It is my hope that this vigorous celebration will inspire companies and individuals around the globe to take action in their own communities.”


-- Download Timberland Celebrates Serving One Million Hours as PDF --


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